"There's a genuine distrust in this stuff, but other than that, it's a design problem," said Thorin Klosowski, a privacy and security analyst at the Electronic Frontier Foundation.
The companies rely on user activity to train and improve their AI systems, so they are testing this tech inside products we use every day.
With the proliferation of AI in consumer technology, it's becoming increasingly difficult for users to ignore, even if they don't express interest in it.
For users, the tools can simply be an annoyance when they don't work well, amplifying frustrations with the invasive nature of AI.
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