The recent backlash from fans of the BBC sci-fi TV series Doctor Who against some promotional emails written by GenAI illustrates the potential danger for brands whose creative teams use the technology to produce their content.
In the US, trust levels for AI are even lower, with just 35% percent of people now saying they trust the tech, whereas 50% said they did five years ago.
#ai-integration-in-marketing #audience-perception #trust-in-ai #creative-innovation #brand-reputation
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