In the tech world, hackathons are not just events; they're incubators for real-world innovation and collaboration. They bring together not just coders, but visionaries eager to push the boundaries of what's possible with technology.
If you're a vendor of proprietary software, you might consider using the hackathon to gauge the accessibility and user experience offered through your project. It could also be an opportunity to encourage customers and partners to use your solutions to solve business problems in ways they hadn't thought of before.
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