"Balancing gut feelings with hard data isn't a soft skill. It's a strategic advantage. In an era where AI, automation, and ubiquitous dashboards flood us with metrics, it's tempting to believe that better spreadsheets alone will yield better decisions. But our most consequential choices rarely emerge from a cell in column D. They arise from an ongoing negotiation between intuition and rational analysis."
"The paradox is this: as technology becomes more sophisticated at processing information, the human capacity to notice what matters-the intangible signals of opportunity or risk-becomes more valuable. Yet most organizations force a false choice. We either romanticize intuition ("I just know this investment is a winner") or we bury it under rationalizations ("The model says no"). A healthier-and more innovative-approach is to design for both."
Human decision-making that integrates intuition with quantitative analysis produces stronger strategic outcomes than relying solely on data or gut. As AI, automation, and dashboards increase information flow, human sensitivity to intangible signals of opportunity and risk grows more valuable. Many organizations force a false choice between romanticizing intuition and burying it under models; healthier approaches design for both. A controlled study of 124 entrepreneurs found AI assistance raised the number of recognized opportunities and evaluation depth but reduced novelty and contextual sensitivity; domain expertise and intuitive judgment restored creativity, and combined intelligence outperformed either source alone. Designing processes that surface intuition alongside modeled evidence enhances novelty, depth, and contextual fit in decisions.
Read at Fast Company
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