Most marketing organizations rely heavily on specialists, but the biggest change coming to marketing will be the collapse of these roles into one 'creative technologist' role as AI assists with end-to-end content creation.
Instead of having separate pieces of software to create a newsletter, graphics, and deployment, one system will do it all, aided by evolving AI solutions.
Marketers who implement new software without considering people and process face hard lessons. Careful consideration of workflows is essential in AI adoption.
As AI technology evolves, software solutions will consolidate functions, shaping a new marketing landscape reliant on a 'creative technologist' capable of leveraging complete solutions.
#ai-in-marketing #workflow-automation #creative-technologist #marketing-roles #technology-integration
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