CEO Joe Yakuel mentioned the challenge of siloed marketing in larger agencies, highlighting Within's integrated approach that does not incentivize based on client spending.
Within's success with clients like The North Face and Rite Aid, coupled with its experience in omnichannel marketing, contributed to winning the Foot Locker account.
Yakuel emphasized the importance of aligning marketing back to business objectives, focusing on long-term profit, measurement, and lifetime value analysis for brands.
Within invests in proprietary technology like AI and measurement capabilities to enhance its performance branding strategies for clients.
#performance-branding #integrated-marketing #omnichannel-marketing #digital-media-buying #proprietary-technology
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