At the Google Cloud Next event in Las Vegas, Google unveiled an expanded suite of generative AI tools aimed at transforming content creation. This includes products like Veo 2 for video and Imagen 3 for images, fundamentally designed to amplify creative outputs with minimal inputs. Companies such as L’Oréal and Kraft Heinz are already harnessing these capabilities to significantly speed up content production. The event illustrated Google's strategic pivot from media dollars to creativity, emphasizing real-world applications demonstrated by major brands.
Google has shifted focus from media dollars to harnessing creativity through AI, launching a suite of generative content tools aimed to revolutionize content production.
Executives highlighted how global brands, like L'Oréal and Kraft Heinz, are adopting generative AI to streamline content production, illustrating tangible benefits at Google Cloud Next.
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