How Georgia-Pacific seeks to leverage AI to its full marketing potential | MarTech
Briefly

Investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices, and improve decision-making, allowing marketers to fully bring brands to life.
Embracing a disciplined approach to identifying and integrating AI and technology can uncover ways to capitalize on high-value opportunities, propelling marketing teams to new heights.
Identifying pain points and strategically integrating AI into processes allows teams to fully adapt and effectively utilize these systems, enhancing operations and deliverables.
Read at MarTech
[
|
]