"Some received backlash: social media users labelled August's J Crew x Vans AI campaign "slop" and "cheap", and Guess's AI-made August advert as "just wrong"."
""The pace of AI development is so rapid that it often makes more sense to talk about what's changed in the past few weeks," says Johan Bello, founder and CEO of Uncut, the creative agency behind H&M's AI experiments."
""The biggest shift has been in quality and speed. With each new update, it's becoming significantly faster and easier to produce the kind of output we need.""
Brands are experimenting with AI-generated image and video campaigns, producing a mix of backlash and praise from consumers and industry observers. Some campaigns drew criticism, with social media users calling certain executions "slop", "cheap" or "just wrong", while other AI films from luxury brands received positive attention. Advances in generative models from companies like Runway, Google and OpenAI have driven a noticeable step change in visual quality and production speed. Creative agencies report faster, easier output generation and growing demand as brands request AI experimentation. Increasing everyday AI adoption across consumer life is also fueling brand interest in creative AI.
Read at Vogue Business
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