"Artificial intelligence (AI) has taken the world in the past few years, and the broadband industry is riding the wave with agentic AI tools for customer support systems, network management, and construction management. AI has also had major cybersecurity implications this year, both in terms of increased attacks and improved tools to combat those attacks. We'll cover some major reports and developments so far this year. Then, we'll go over some of the most important ways telecoms are using AI."
"According to an October report from Google Cloud, more than half of broadband executives had embraced agentic AI by mid-June of 2025 and were using it in their businesses. They found the following uses, based on self-reporting by telecommunications companies with at least $10 million in annual revenue: Security operations and cybersecurity: 47% Tech support: 46% Customer service and experience: 45% Product innovation and design: 45% Marketing: 43% Productivity and research: 43% Software development: 41% Network or equipment configuration and automation: 39%"
"No category broke the halfway mark, though, and "adoption" doesn't amount to execution. Just a few days earlier, a different report from IFS found that 52% of broadband executives surveyed said their organizations lack the budget for AI and system readiness, even though 88% said AI has improved profitability and 74% said AI is generating more ROI than expected."
Agentic AI is increasingly used across broadband for customer support, network management, construction management, and cybersecurity, with both improved defenses and increased attacks. A Google Cloud report found many executives had embraced agentic AI by mid-June 2025 and reported uses in security operations, tech support, customer experience, product innovation and design, marketing, productivity and research, software development, and network configuration and automation. An IFS survey found 52% of executives said their organizations lack the budget and system readiness for AI, even as 88% reported improved profitability and 74% reported greater-than-expected ROI. Broadband providers are automating customer service with agentic tools that can resolve issues proactively.
Read at Telecompetitor
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