In their book "AI First: The Playbook for a Future-Proof Business or Brand," authors Adam Brotman and Andy Sack stress the importance of adopting AI in today's business landscape. They emphasize that, similar to the digital and mobile revolution, brands must prioritize becoming AI-first to remain competitive. Brotman shares insights drawn from interviews with top technology leaders and highlights the transformative power of AI, emphasizing that it's not just about software but about accessing intelligence as a service.
"We had actually been asked by Harvard Business Review Press to write a book on digital loyalty, but we just had a 'holy s--' moment when we saw ChatGPT."
"There are two ways. One is that we're talking about intelligence as a service, and that just felt like something that was always reserved for either science fiction or human beings."
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