"Atlassian, the software company behind Trello and Jira, announced on Thursday that it has acquired The Browser Company, creator of the Dia web browser. First unveiled in June, Dia is a web browser that uses an AI agent system to interact with users via natural language, predict their browsing goals without specific prompting, and pull information from third-party apps. Dia is the successor to Arc, another platform created by The Browser Company."
"Through the acquisition -- which cost $610 million -- Atlassian aims to upgrade Dia into an AI-powered web browser designed specifically for knowledge workers. There will also be a focus on personalization: Whereas traditional web browsers have historically required users to navigate the vast expanse of the web on their own, the new browser will be built to understand the context of a user's search history and actively help them to more efficiently retrieve the information they're looking for."
Atlassian purchased The Browser Company for $610 million to evolve Dia into an AI-driven browser focused on knowledge work. Dia employs an agentic AI system that interacts via natural language, anticipates browsing goals without explicit prompts, and pulls data from third-party apps. The upgraded browser will emphasize personalization and context awareness, using search history and user context to surface and retrieve relevant information more efficiently. Features will include transforming tabs into context-enriched icons and enabling the browser to take actions on behalf of users, aiming to boost productivity for professionals who rely on web research and collaboration.
Read at ZDNET
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