Apple executives are reportedly in the early stages of discussions to acquire AI start-up Perplexity, which is valued at about $14 billion. This potential acquisition indicates Apple's ambitions in the competitive AI landscape, where it aims to introduce AI-powered features in its Safari browser to challenge Google's dominance in online search. As generative AI tools like Perplexity gain traction, the approach to information retrieval among younger users is changing, prompting traditional tech giants to adapt through acquisitions and innovations in AI technology.
Executives at Apple are reportedly considering a bid for AI start-up Perplexity, which, if successful, would be one of Apple's largest acquisitions.
With a valuation of around $14 billion, acquiring Perplexity would signify Apple's strategy to enhance its position in AI technologies.
To compete with AI advancements, Apple is integrating AI features into its Safari browser, challenging Google's dominance and its $20 billion search deal.
The rise of generative AI tools like Perplexity highlights the shift in how younger generations seek information, prompting a response from Google.
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