Google has joined the Coalition for Content Provenance and Authenticity to implement a digital watermarking standard, helping to transparently indicate the use of generative AI in content.
The current version of Content Credentials enhances security and tamper-proofing with stricter validation methods, detailing how an asset was created or modified using AI.
Upcoming Google products will include C2PA metadata to help users understand the impact of generative AI on search results and images, including tools in Google Images and Lens.
The effectiveness of C2PA metadata relies on adoption by camera manufacturers and AI developers, highlighting a potential vulnerability where metadata might be stripped from images.
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