As AI continues to develop, I predict the TV experience will transform to become more personalized to the user and, therefore, more advantageous to the advertiser. This kind of personalization will change the game for viewers, helping them find the content they are looking for quicker than ever but also allow advertisers to be more relevant and engaging in new ways we have not seen before.
Three predictions for 2025: There will be more than three entirely AI-generated ads in the Super Bowl, which would be an increase from 2024. Second, streaming platforms will introduce homescreen chatbots that will recommend content to watch and will eventually offer ads. Next, a few streaming platforms will drop their ad-free options entirely, and subscription tiers will influence the frequency of ads viewers see.
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