In an interview on The All-In Podcast, Google's CEO Sundar Pichai discussed the performance of search ads with AI Overviews. He indicated that the revenue generated per search query with AI is currently at baseline, equivalent to ads without AI Overviews. However, Pichai expressed confidence in the potential for revenue growth as AI technology evolves, asserting that AI could enhance the relevance of advertisements for users searching with commercial intent. He mentioned that the transition to AI-driven searches may take time, but positive indicators support successful integration.
You know we already with AI overviews, you know, we are at the baseline of, you know it's the same, as without AI overviews. And so we've reached that stage in.
So I think you know I think we're comfortable that we can work the transition through some of it may take time but all indicators are that we'll be able to do it.
Collection
[
|
...
]