Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry - For The Better
Briefly

"We're at this inflection point, and we are working across the industry to rebuild advertising as we know it," Yap says. "We will redefine it, and we'll do so with a consumer-centered, privacy-forward viewpoint and perspective - and that's pretty motivating."
"Marketers have always done a great job of addressing consumer needs. And right now, consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company," says Yap.
Read at Hubspot
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