In a significant shift, Google has started showing ads within chatbot conversations using its AdSense for Search network, responding to the growing prevalence of generative AI technologies. This move reflects an effort to maintain its dominance in the search market, where rivals like ChatGPT are gaining traction. By collaborating with AI startups and integrating ads into chat interactions, Google aims to sustain profitability amidst challenges. However, this strategy has attracted scrutiny from lawmakers and regulators concerned about competition and Google's substantial market share in search.
Google is now showing ads in chatbot conversations as it seeks to adapt its lucrative advertising strategy to a shifting digital landscape, dominated by generative AI.
The rollout of ads in chatbot interactions comes as Google's dominance in the search market faces threats from AI competitors like ChatGPT, prompting the company to innovate.
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