Over the last two years, AI-generated answers have transformed search engines from merely providing links to directly offering synthesized information, which poses challenges for businesses reliant on search traffic. Chegg, an educational tech firm, has filed a lawsuit against Google alleging that AI summaries are diverting users, adversely impacting its revenue, which suffered a 24% decline. Google defends its practices, claiming that traffic distribution has diversified. The case raises significant questions about the financial implications for content creators and SEO practices amid these technological shifts.
Ranking high on the search engine results has become a $200 billion business, affected by new AI-generated responses that reduce website traffic.
Chegg's lawsuit claims AI-generated content by Google harms its revenue by siphoning traffic away from its platform, marking a critical moment for SEO.
The concerns from publishers and SEO experts are echoing the anxieties of Chegg, as they fear diminished traffic and revenue from AI-reconstructed search results.
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