In the next few months, Google will begin to flag AI-generated and -edited images in the 'About this image' window on Search, Google Lens and Circle to Search. Similar disclosures may make their way to other Google properties, like YouTube, in the future; Google says it'll have more to share later this year.
Only images containing 'C2PA metadata' will be flagged as AI-manipulated in Search. C2PA, short for Coalition for Content Provenance and Authenticity, is a group developing technical standards to trace an image's history...
The C2PA faces plenty of adoption and interoperability challenges; only a handful of generative AI tools and cameras from Leica and Sony support the group's specs. Moreover, C2PA metadata - like any metadata - can be removed or scrubbed, or become corrupted.
According to one estimate, there was a 245% increase in scams involving AI-generated content from 2023 to 2024. Deloitte projects that deepfake-related losses will soar from $12.3 billion in 2023 to $40 billion by 2027.
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