During the earnings call, Google CEO Sundar Pichai emphasized the company’s ongoing transformation of its Search service through AI integration, aiming for 2025 to be pivotal in search innovation. This shift involves enhancing Search into an AI assistant that processes user requests and web content more intelligently. Pichai highlighted future projects like Project Astra, which will utilize live video processing to enrich user interaction with Search. Also, Gemini Deep Research aims to automate traditional research tasks, indicating a major evolution in how users engage with Google Search.
AI continues to expand the universe of queries that people can ask, 2025 is going to be one of the biggest years for search innovation yet.
The Search product is slowly becoming more like an AI assistant that browses the internet for you, looks at web pages, and returns an answer.
Not everyone is happy about it, but Google is pushing ahead.
You can imagine the future with Project Astra, a reference to DeepMind's multimodal AI system, which can process live video from a camera or computer screen.
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