"Google is disrupting a market while some application vendors are still trying to monetize generative AI," said Wayne Kurtzman, research vice president for collaboration and communities at IDC. It's an "unusually bold first move" by Google, one that "should result in paid user growth of their Workspace platform."
"We are moving to an economy where we will experience AI everywhere, so it makes sense that we see AI included in office and collaboration applications," said Kurtzman.
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