Now, with generative AI, search will do more for you than you've ever imagined," said Head of Search Liz Reid at Google's I/O keynote yesterday. "Whatever's on your mind, whatever you need to get done, just ask, and Google will do the googling for you.
Essentially, this update, which is beginning to roll out in the USA and will soon expand globally, fundamentally shifts the way Google Search presents information. Search, Google has decided, will now run through its Gemini AI. Instead of searching for keywords, Google hopes people will start asking it questions. And instead of putting together a simple, clean list of links, the new Google AI search will attempt to draw together information from across the Web to answer that question with a little customized report called an AI Overview.
In many cases, it'll go find the information you're after and bring it back in a succinct summary - this is terrible news for websites built around fishing for search traffic, since the user won't need to click through nearly as often to find an answer.
In other cases, Gemini will answer a complex question, but provide a nicely-formatted bunch of links for options or further reading.
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