Google search has never been worse, with more ads, low-quality UGC, and the concerning rollout of SGE.
AI's unreliability is highlighted as Google's own model generates spam results, raising concerns about search result quality and monopolistic practices.
Google is struggling with a surge in spam despite ongoing algorithm updates, with the new focus on SGE adding to the problem.
Critics fear Google's SGE is designed to keep users within its ecosystem, potentially leading to monopolistic practices.
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