The tech giant announced a substantial overhaul to its spam policies for search this week, introducing new changes that the platform estimates will reduce the prevalence of 'low-quality, unoriginal content in search results' by a considerable 40 percent.
Per Google's amended spam policy, the crackdown appears to focus heavily on AI content. One area of particular concern for the tech company is 'scaled content abuse,' or websites and creators that churn out high quantities of low-quality material designed to glean lucrative clicks.
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