Amazon's internal sales guidelines criticize rivals like Google, emphasizing its custom silicon and AI chips as competitive advantages. AWS salespeople instructed to downplay Google's foundation models.
Google dismissed Amazon's claims as mere 'talking points,' asserting that their AI infrastructure consists of over 150 models, offering superior performance, cost efficiency, uptime, and security.
The competition among tech giants for AI supremacy has intensified, especially after OpenAI popularized generative AI, challenging both Amazon and Google’s established positions.
Internal competitive criticisms among tech companies are common, but public disputes over capabilities can harm reputations, as Google responded directly to Amazon's sales tactics.
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