Google is exploring the idea of introducing 'premium' features powered by generative AI to its search engine.
ChatGPT's ability to deliver concise, complete answers poses a direct challenge to the conventional search engine format.
Google's response has been twofold: testing an AI-powered search service and considering incorporating premium AI-enhanced search features into its subscription services.
Google's deliberation over premium AI search features is in response to the broader context of technological evolution and market competition.
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