Google has announced an experimental AI Mode for Search, utilizing its Gemini 2.0 model to deliver comprehensive results for complex queries. Unlike existing AI Overviews, this feature allows simultaneous searches across multiple topics, presenting results in a structured format that promotes deeper inquiry. Google aims to enhance user experience while tackling competition from AI-powered search tools, despite its dominance in traditional search queries. Moreover, improvements to existing AI Overviews are underway, further showcasing Google's commitment to integrating AI into its search functionality.
AI Mode is designed to handle more complex, multi-step searches—queries that might otherwise require a number of separate searches, offering greater depth and breadth.
This method of search enables greater depth and breadth compared to a more traditional search, encouraging deeper exploration and follow-up questions.
The launch is part of Google's broader efforts to infuse AI into its products while navigating the challenge of maintaining its lucrative search advertising business.
AI Mode signifies a shift in how Google envisions search evolving, potentially bridging the gap between traditional search and conversational AI.
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