On Thursday, Google announced the rollout of full-page search results organized by AI. Instead of traditional rankings-based search, Google will now organize the results into buckets of subcategories based on your query.
In a press briefing, VP of user experience Rhiannon Bell shared how the change is designed to make search results more meaningful and valuable to users. 'We can start categorizing this content for you in ways that we previously could not have...'
According to a Google spokesperson, Gemini for Google Search doesn't replace Google's traditional ranking and quality systems, but works on top of it, 'to deliver high quality results efficiently.'
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