Google had already reduced the prevalence of AI Overviews from 27% of search results all the way down to 11% within a week of its introduction.
According to BrightEdge data, categories like education, entertainment, and e-commerce saw significant drops in AI Overviews, some plummeting from 14% to 0%.
Certain search phrases like 'Best,' 'What is,' 'How to,' and 'Symptoms of' are more likely to trigger AI Overviews, while brand names and lifestyle content may not receive them.
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