Alphabet's Google is beginning a wide roll-out of ads that will be displayed within and alongside the AI-generated summaries that appear at the top of some search results.
At a demonstration for reporters held ahead of the announcement, searching "how do I get a grass stain out of jeans?" yielded AI-generated instructions followed by ads for Tide and OxiClean laundry products.
The company will not share ad revenue with publishers whose material is cited in AI Overviews, a company spokesperson said.
Google's AI Overviews, which summarise the contents of search results, were criticised for displaying inaccurate information and reducing the need to click through to cited websites that would earn ad revenue from visits.
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