Google AI Overviews Linking Over and Over Again To Itself
Briefly

Google's AI Overviews have been noted for linking back to repeated search results, as observed by Matthew Kerr when searching for 'narcissit.' This unique feature creates a cycle where clicking on the AI Overview repeatedly leads users to the same information without additional depth. Kerr's post on X, complemented by a GIF demonstration, illustrates this curious recursive nature, prompting discussions on its practicality. The phenomenon teeters on being humorous yet highlights potential drawbacks in user experience and search efficiency.
This situation highlights a curious loop within Google’s AI Overview feature, where clicking the AI-generated result leads back to a reiteration of the same query, sparking discussions on the effectiveness of such recursion.
Kerr's observation about Google returning the same AI Overview in a cycle raises questions about whether this approach improves search utility or simply adds unnecessary complexity.
Read at Search Engine Roundtable
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