The article critiques the impact of generative AI tools like ChatGPT on creative writing and communication. By drawing a disturbing analogy between ChatGPT and a character from the film Saltburn, the author warns that while AI can streamline communication, it also threatens the essence of human thought and creativity. It suggests that writing requires deep personal insights and experiences—elements that may be compromised when AI takes over the creative process. Additionally, the plight of the em dash symbolizes the loss of distinctiveness in writing as AI encroaches on creative domains.
"In the parallel, ChatGPT is Oliver. Saltburn is the marketing, creative and communications industries. A seemingly warm and helpful character has come into our lives..."
"If you remove the 'thinking' from writing, where does that leave us? Who are we, as creatives, marketers, and humans if our writing is disconnected from our thinking?"
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