Approximately 35% of 5G users are open to paying more for guaranteed network performance, especially in busy markets like Thailand, India, and Brazil, indicating a strong demand for differentiated connectivity.
Ericsson reports that in mobile-first markets, there's a heightened demand for differentiated connectivity, driven by the necessity for improved capacity, rather than the inadequacy of general networks.
The study highlights that 5G users are willing to spend extra for premium services such as high-quality video calls, gaming, and streaming, with the strongest willingness found in densely populated areas.
To access this lucrative market, telecom service providers will need to develop targeted strategies that cater to specific consumer segments seeking customized connectivity solutions.
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