Generative AI has transformed the landscape of spam and phishing by enhancing linguistic quality and enabling localization in ways that weren't previously possible. Traditionally, spam messages were easily identifiable by frequent errors in language and syntax, which are now largely absent due to AI's capabilities. This shift allows scammers to create highly convincing messages in various regional dialects, broadening their target audiences. For instance, spam in Quebec can now be tailored to Quebecois vernacular, making detection difficult. Overall, AI has opened global avenues for malicious activities, posing a significant challenge for cybersecurity efforts.
AI-generated spam has drastically improved, with a significant reduction in spelling and grammar errors, making scams harder to identify for victims and security experts.
The advancement of generative AI allows scammers to produce content in multiple local languages, increasing the geographical reach and targeting capabilities of spam and phishing campaigns.
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