"By rethinking workflows and making AI tools available across the company, we are enabling teams to focus on what truly matters: creativity, culture, and customer connection. Gap plans to add a unified AI-powered platform to its tech stack as part of the partnership, opening up access to Google's generative AI assistant Gemini, its Vertex AI platform to build and train AI models, and its BigQuery data warehouse."
"These tools are expected to speed up product development, improve customer experience via marketing optimization and support employees in decision-making and execution. Retailers are refining their technology strategies amid a challenging year due to tariff impacts and consumer spending shifts. Recognizable industry players, such as Walmart and Ralph Lauren, have increased their focus on AI as leaders try to mitigate headwinds and improve momentum."
Gap Inc. is entering a multiyear partnership with Google Cloud to accelerate its technology and AI strategy. The retailer will add a unified AI-powered platform, providing access to Google's generative AI assistant Gemini, Vertex AI for building and training models, and the BigQuery data warehouse. The tools aim to speed product development, improve customer experience through marketing optimization, and support employee decision-making and execution. The partnership responds to retail challenges such as tariff impacts and shifting consumer spending. Other retailers, including Walmart and Ralph Lauren, are also increasing AI focus. Gap's brands include Banana Republic and Old Navy.
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