The article discusses the evolution of the internet from a liberating space in the 1990s to the emergence of an 'intention economy' driven by generative AI. Researchers argue that companies are shifting their focus from simply gaining user attention to predicting future user actions, allowing them to monetize these predictions. This evolution indicates a concerning trend, where the essence of human-generated content is declining, highlighting a significant transformation in how businesses engage with users and how the internet functions today.
The rise of generative AI is ushering in a new 'intention economy' where companies will value predictive insights about future actions over current attention.
The 'intention economy' represents a shift from simply capturing attention to predicting future behavior, which has immense monetary potential for media companies.
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