The introduction of an AI version of Darth Vader in Fortnite has triggered concerns from SAG-AFTRA about the implications of generative AI on actors' rights. The guild has advocated for better labor conditions in light of technologies that can recreate an actor's likeness and voice without their consent. Although the game allows players to interact with the AI character, issues arose when users exploited its programmed responses. SAG-AFTRA emphasizes the need for protections over the use of voices that replicate the work of actors, especially amidst ongoing negotiations.
We celebrate the right of our members and their estates to control the use of their digital replicas and welcome the use of new technologies to allow new generations to share in the enjoyment of those legacies and renowned roles.
However, we must protect our right to bargain terms and conditions around uses of voice that replace the work of our members, including those who previously did the work of matching Darth Vader's iconic rhythm and tone in video games.
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