In a recent podcast interview, Krithika Shankarraman, former VP of marketing at OpenAI, emphasized that human taste will become a vital differentiator in business as AI-generated content increases. She noted that while AI enables ease in product deployment, companies must harness human creativity and understanding to stand out. Shankarraman advocates for a collaborative approach where AI augments existing marketing efforts rather than replaces them, stressing that the companies excelling will connect with consumers through meaningful interactions and craft, ensuring relevance in a crowded market.
"Human taste will become a distinguishing factor in business as AI generates an abundance of low-quality content, making craft essential for success."
"The companies that distinguish themselves will show their craft and true understanding of their product and customers, connecting them meaningfully."
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