The head of the Federal Communications Commission proposed requiring disclosure when political ads use AI-generated content in TV and radio. The FCC aims to combat misleading AI-aided ads ahead of elections.
FCC chair emphasized the importance of consumer awareness regarding AI tools in political ads, with the proposal targeting broadcast channels. This move follows the ban on AI voice-cloning tools in robocalls.
The FCC's proposal focuses on political ads on broadcast media, requiring verification from advertisers about AI usage like text-to-image creators or voice-cloning. However, it doesn't extend to digital and streaming platforms where AI use is also prevalent.
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