"Lobo, who also made a post using the #SwiftiesAgainstAI hashtag, doesn't think Swift will comment on the backlash. She does think the pop star, whether she used AI or not, will be wary of doing so in the future out of fear of angering her fans. As a contrast to the promos, Lobo's X post highlighted Swift's 2017 lyric video for the song "Look What You Made Me Do," which was designed by a motion design studio."
""Back then, when she wasn't even as big as she is now, she was careful enough to hire someone to make something so beautifully and carefully done," Lobo says. "I have a job that is threatened by AI, and AI just completely disregards the art and turns it into a product." While it's unclear what AI models, if any, were used to generate the promo videos,"
Promotional videos potentially created with generative AI triggered fan backlash and the #SwiftiesAgainstAI response. Fans compared the promos unfavorably to earlier, handcrafted lyric videos and expressed that the artistry and attention to detail have been lost. A designer said AI threatens jobs and turns art into a product. Experts noted some models train on non-copyrighted data while others use ethically dubious sources. Mainstream AI companies are fighting legal battles to justify training on copyrighted works under fair use. Current generative models and strong prompts can reproduce similar imagery rapidly, and diffusion models enable easy deepfakes.
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