These videos try to appeal to our emotions by showing a scary future and offer simple solutions. None of the content is real—the videos are AI-generated.
Compared to deepfakes, which imitate voices and gestures, softfakes do not attempt to hide that they are computer-generated, making them easier to spot.
A study found that far-right parties in France were particularly prone to using such softfakes in their political campaigns, often with no indication of being AI-generated.
Despite a Code of Conduct meant to guide French parties on the use of AI in political campaigns, not a single image was labeled as AI-generated.
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