The emergence of softfakes in political campaigns is concerning, with far-right parties leveraging AI-generated content to evoke emotions and manipulate voters, despite the lack of realism.
Softfakes are increasingly employed in political election campaigns, particularly by far-right parties, as a method to appeal to emotions without necessarily hiding their artificial origins.
A study of social media during the French elections revealed that far-right parties notably exploited AI images, violating a Code of Conduct meant to label such content.
While softfakes are relatively easy to identify compared to deepfakes, their role in shaping political narratives highlights the urgent need for scrutiny of AI-generated content.
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