Meta, the parent company of Facebook and Instagram, will introduce 'Made with AI' labels to identify AI-generated media on the platforms, expanding their policy beyond just doctored videos. They will also apply more prominent labels to highly deceptive altered media, whether AI-generated or not.
This shift in approach aims to provide transparency by labeling content instead of just removing it, a change that will affect Facebook, Instagram, and Threads content immediately. The company also plans to detect images created with other companies' generative AI tools.
The changes in Meta's policy come as a response to the increasing use of generative AI technologies in political campaigns globally, with concerns raised about possible deception during the upcoming US presidential election.
Meta's oversight board criticized the company's previous rules on manipulated media, leading to the implementation of new labeling strategies to address the spread of deceptive content on its platforms.
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