Getty Images has positioned itself as a defender of artists' rights against AI copyright violations, notably banning AI-generated uploads in 2022. However, CEO Craig Peters indicated that the financial burden of these legal battles, especially against Stability AI, has become overwhelming, with millions spent on a single case. Despite its focus on protecting artists, the company struggles to keep up with infringements due to the prohibitive costs of court proceedings.
According to Peters, Getty has dumped millions into just one copyright fight against Stability AI. It's 'extraordinarily expensive,' Peters told CNBC.
Getty sued Stability AI in 2023, after the AI company's image generator, Stable Diffusion, started spitting out images that replicated Getty's famous trademark.
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