Company leadership mandates AI adoption as a core job requirement for all roles, from frontline staff to senior executives. The organization aims to be AI-native and builds tools that are accessible to everyday, non-technical users. Leadership and founder experimentation produced digital twins that enable users to accomplish new tasks and automate workflows. Executives created personalized GPT-powered digital twins trained on decades of speeches and writings to replicate voice and tone for marketing and drafting. AI companions like Fyxer AI draft responses in an agent's tone, enabling quicker replies and reducing individual workflow bottlenecks. Early experimentation encouraged wider internal adoption.
I was talking to someone who was interested in joining the leadership team, and they said, Hey, I would love to lead kind of AI implementations,' said Pareja. I didn't get that. They said they thought it's like evangelizing. I said, No, it's everyone's job. That is literally everyone's job requirement. We fully believe that we are going to be AI native. And so, whether you're a frontline person or a senior person, were building stuff that they all wanted and can put to use.
Pareja has also built his own digital twin, trained on decades of speeches and articles. There's a GPT of me that the team uses quite a bit, and so that one was really loaded with all of the keynotes I've ever done, anything I've ever written, and so it has a really, really good grasp on my voice, Pareja said.
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