""Our core brand belief is that free access to these tools unlocks possibilities for people, and that anyone can build," Rouch says. "We are for that person with an idea that doesn't know how to make their idea real. Now they can, and that's so much more important to us than any other thing we could use the Super Bowl for.""
""That's how this series started," she says. "He was showing me how he was using [ChatGPT]. That's real. That's cool. So the truth of this is how people are using the product.""
OpenAI is running a Super Bowl campaign that centers on ChatGPT enabling people to build things with real-world impact. The campaign includes a 60-second national spot and three regional ads debuting exclusively on Fast Company. The regional spots profile three American small businesses—a seed farm, a metal salvage yard, and a family-run tamale shop—using ChatGPT to grow. OpenAI CMO Kate Rouch cites user reports that more than half of U.S. ChatGPT users say it helped them accomplish something they previously thought impossible. The campaign emphasizes free access and practical support for people turning ideas into reality.
Read at Fast Company
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