Exclusive: DeepMind CEO "surprised" OpenAI moved so fast on ads
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Exclusive: DeepMind CEO "surprised" OpenAI moved so fast on ads
"There's nothing wrong with ads. They funded much of the consumer internet,"
"But if you think of the chatbot as an assistant that's meant to be helpful - ideally the kind of technology that works for you as an individual - then there's a question about how ads fit into that model,"
"No one's really got a full answer to that yet."
"we don't feel any immediate pressure to have to make knee-jerk decisions like that."
OpenAI will begin testing advertising in the U.S. to help monetize rising development and compute costs. The company states that ChatGPT outputs will not be influenced by advertisers while users' private conversations will shape the ads shown. Ads historically funded much of the consumer internet, but ad models may conflict with an assistant designed to act on a user's behalf. Advertising in AI assistants differs from search ads because search reflects explicit user intent. Intense competition and concentrated resources characterize the AI race, and enterprise demand is pushing providers toward stronger safety, security, and data-handling guarantees.
Read at Axios
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