The logo's design is inspired by the grooves and ridges on the brain's surface, resembling a book with open pages, emphasizing the connection to knowledge and learning.
The typography, featuring the Latrik serif, draws from scholarly materials of the 90s and early 2000s, blending academic rigor with approachable quirks to resonate with a broader audience.
Colour choices emphasize formality and creativity, with gradients of orange and purple representing wisdom and problem-solving, symbolizing the transformative capabilities of AI.
Paul notes that while AI can emulate artistic styles, it often lacks the soul and expressiveness that human designers bring, highlighting the value of human touch.
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