"The next generation of platforms will achieve that goal by pairing human creativity with generative AI. Creators will be able to generate great stories, rich characters, and new worlds with the help of AI tools-no expensive software or special skills required. And users won't just consume that creative content; they'll be able to dive into it, change it, and make it their own."
"And users won't just consume that creative content; they'll be able to dive into it, change it, and make it their own. This won't be just another way of getting content for a passive feed; instead, it replaces the experience entirely. Unlike algorithms that serve you what worked yesterday, AI-native entertainment reacts to you in real time. It invites you in. Instead of scrolling past someone else's creativity, you're generating your own."
Social media usage surged, with Gen Z spending over half their screen time on social content, but passive one-way feeds, endless scrolling, and heavy ad loads are causing fatigue and anxiety. Passive participation requires no creativity and reduces discovery to doomscrolling. The next phase pairs human creativity with generative AI so creators can produce rich stories, characters, and worlds without expensive tools. AI-native entertainment will react to users in real time, enabling users to modify and co-create experiences rather than passively consume them. Platforms that enable deeper interaction, personalization, and co-creation will replace traditional passive social feeds and reinvigorate engagement.
Read at Fast Company
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